Trading contests that feed the book.
A contest is not a weekend hack on a Google Sheet. It is a time-boxed program: capture the lead, put them on your dashboard, let them compete for a prize you define, and acclimate them to the challenge SKU you actually sell.
Create, capture, rank, pay, nurture. Same engine. Different prize.
Risk still runs. A contest that ignores HFT and copy rings is a giveaway to the wrong people.
Click a row. Rank is live on fills. Detectors do not take the week off.
Why this is a module, not a landing-page gimmick.
Influencer desks and new firms use contests to buy attention without lighting the affiliate budget on fire. Scaling firms use them to reactivate failed evals. Brokers use them to move existing clients onto the prop book.
After the horn, a flow sells 1-step, 2-step, or instant. Prize fulfillment is queued — credit, SKU, cash, or merch — with an audit row finance can see.
Bring the prize you actually want to give.
We will not pretend a contest replaces a partner program. It feeds one.